Learnings

Shaping already existing systems. Using hierarchy to address different audiences.

Contributions

Concept

Layout

Interaction

Team

Philipp Roser

2023

Editorial Design

Designskolen Kolding

Rikke Hansen

Marianne Bahl

Starting a dialog for teenagers, politicians and people affected by mental illness in collaboration with SIND (the Danish Association for Mental Health)

Design System

Editorial Design

Introduction

SIND, Denmark's oldest mental health organization, seeks to increase its volunteer base, financial supporters, and membership, particularly among young people. Despite having a strong presence on social media and in their newsletter, they require more visibility for their local and nationwide offers. Although unaided awareness of SIND has tripled in two years, there's still a need for broader recognition of their services.

Problem

SIND needs more visibility for its local and nationwide offers to attract volunteers, financial supporters, and members, especially among young people.

SIND ©

Solution

A professional, bold, and kind style, to seek an open dialogue and increase accessibility to vital resources.

Interview

During the collaboration with SIND, we interviewed the Head of Communication of the NGO, Henrik Harring Jørgensen. SINDs goal and therefore challenge is to think about “[…] how we open a dialog for people […]”.

Cover

Bold key words and a 75° angle to engage readers and

encourage reading. Additionally, promoting an interac-

tive experience, where readers must physically turn

the article to fully engage with it, enhances reader

immersion.

Slanted Text

Slanted text supports the notion of facilitating dialogue, metaphorically likened to leaves - light, soft, and floating - imbuing structure within the unstructured.

Layout

Layout