Learnings
Shaping already existing systems. Using hierarchy to address different audiences.
Contributions
Concept
Layout
Interaction
Team
Philipp Roser
2023
Editorial Design
Designskolen Kolding
Rikke Hansen
Marianne Bahl
Starting a dialog for teenagers, politicians and people affected by mental illness in collaboration with SIND (the Danish Association for Mental Health)
![](https://framerusercontent.com/images/L4yn0BaoJ0tLjIjXSfYiXnMJSU.jpeg)
Design System
Editorial Design
Introduction
SIND, Denmark's oldest mental health organization, seeks to increase its volunteer base, financial supporters, and membership, particularly among young people. Despite having a strong presence on social media and in their newsletter, they require more visibility for their local and nationwide offers. Although unaided awareness of SIND has tripled in two years, there's still a need for broader recognition of their services.
Problem
SIND needs more visibility for its local and nationwide offers to attract volunteers, financial supporters, and members, especially among young people.
SIND ©
Solution
A professional, bold, and kind style, to seek an open dialogue and increase accessibility to vital resources.
![](https://framerusercontent.com/images/ZOngxhXkH2JzjEzyiQdYQNns6U.jpg)
![](https://framerusercontent.com/images/p5AgDfM8ld6operExTh7d1x5ak.jpg)
Interview
During the collaboration with SIND, we interviewed the Head of Communication of the NGO, Henrik Harring Jørgensen. SINDs goal and therefore challenge is to think about “[…] how we open a dialog for people […]”.
![](https://framerusercontent.com/images/1TzC2SJvCPnpixEd7qVZRIueKjs.jpeg)
Cover
Bold key words and a 75° angle to engage readers and
encourage reading. Additionally, promoting an interac-
tive experience, where readers must physically turn
the article to fully engage with it, enhances reader
immersion.
Slanted Text
Slanted text supports the notion of facilitating dialogue, metaphorically likened to leaves - light, soft, and floating - imbuing structure within the unstructured.
Layout
Layout
![](https://framerusercontent.com/images/MNZKdSnefKW24ZDDQ2T4IBlzNPc.jpg)
![](https://framerusercontent.com/images/WzfA45iQU4uZwM5aQkUmwhxyQ4.jpg)
![](https://framerusercontent.com/images/L367oJPuhfO4SU4mIV8woJru4s.jpg)
![](https://framerusercontent.com/images/5eB0iQX6rAr8ULezHWbdIod6E.gif)
![](https://framerusercontent.com/images/Ae81lCtIndP3W6RMixVvlfn49A.jpg)
![](https://framerusercontent.com/images/RISSiHzEZ3RS8wGktQAIsCriOhE.jpg)
Selected Work