Starting a dialog for teenagers, politicians and people affected by mental illness
Redesign in collaboration with SIND (the Danish Association for Mental Health). Shaping already existing systems. Using hierarchy to address different audiences.
Design System
Editorial
InDesign
NGO for an open dialog
SIND, Denmark's oldest mental health organization, seeks to increase its volunteer base, financial supporters, and membership, particularly among young people. Despite having a strong presence on social media and in their newsletter, they require more visibility for their local and nationwide offers. Although unaided awareness of SIND has tripled in two years, there's still a need for broader recognition of their services. A professional, bold, and kind style, to seek an open dialogue and increase accessibility to vital resources.
SIND needs more visibility for its local and nationwide offers to attract volunteers, financial supporters, and members, especially among young people.
Cover
Bold key words and a 75° angle to engage readers and encourage reading. Additionally, promoting an interactive experience, where readers must physically turn the article to fully engage with it, enhances reader immersion.
Slanted Text
Slanted text supports the notion of facilitating dialogue, metaphorically likened to leaves - light, soft, and floating - imbuing structure within the unstructured.
Shaping already existing systems.
During the collaboration with SIND, we interviewed the Head of Communication of the NGO, Henrik Harring Jørgensen. SINDs goal and therefore challenge is to think about “[…] how we open a dialog for people […]”.
Info
University Project Course “Editorial Design” at DSKD Kolding. Supervised by: Rikke Hansen & Marianne Bahl
Contributions
A solo project. As a course we interviewed the client together.
Team
Solo
Date
2024/08 6 weeks