ARD Mediathek Redesign
Solution
The ARD-Mediathek is a streaming service that is accessible to everyone, offering a wide range of content from the German public television channels. A design thinking process to improve the media libary and enhance the user experience with a new delight feature. A simple and clear design. The most important thing is the content. We added a new delight-feature that lets users personalize their media libary through searches to quickly find what they are looking for. Each user utilises the platform for varied content, despite the necessity to navigate through all available content each time. By employing the option to save a search, users can enhance their digital experience in subsequent visits, without the need to provide more data online. (Figma-Prototype)
Problem
The ARD Mediathek is a streaming service for German public television that's paid by and available to everyone in Germany. To counteract traditional TV's decline and provide entertainment for all ages, we're redesigning the current media libary of the German public television. In 2021, the ARD Mediathek saw a 62% increase in video views, with 2 billion views recorded. Our redesign uses current content as a basis for better visualization. Prioritise user experience. Shape flexible inter- actions according to their unique preferences and priorities, unique digital journey. Source: ardmediathek.de
Idea
Reshaping current streaming service to prioritise content without using data-sourced algorithms.
Current Design
We based our design on a SWOT analysis and interviews. With three levels of wireframes, we gradually added more detail and focus. We also introduced a new information structure, including a "My Library" section.
Redesign
Meine Mediathek: A place to find every saved search
Design
To handover the redesign we created a style guide including all components, fonts and colors.
